- #Clicker heroes guild guide for free#
- #Clicker heroes guild guide free#
Seed players with some paid/hard currency and guide “intro. Hide large packages until after first purchase. Make all packages visible in one page for easy. Clearly call out bonuses of larger packages!. Bonuses % or/and items for larger hard currency. Make the Shopping and Buying Experience as Frictionless as Possible O Meaningful categories and item descriptions Location, location, location – make the store easy to find!. Don’t create a situation where spending is capped by availability or utility. 
But must also create reasons to want the elder items.Unlock new items to buy as players level up.Have lots of items that are appealing and useful to all players fromīeginners to elder players who have played for months or years.Give committed players the ability to spend at $1,000+ if they want.The longer someone plays your game the more likely they are to buy and.And tap into their sense of competitionĪnd Asian F2P Design for Increasing Monetization.But also give players ways to measure their strength.Character level provides a sense of progress.Leveling up unlocks features, content, rewards.Motivate players to get to the next milestone.25x ARPU for Multiplayer RPG vs Single Player non-RPG!.Deep RPG mechanics and multiplayer matter:.Building up account, leveling up, adding/improves skills and stats, etc.The foundations of a F2P game are a strong RPG elements and a sense of progress over time.
#Clicker heroes guild guide free#
Mini games with additional free plays each day to earn rewards Doesn’t “punish” players for missing a day.Rewards for playing 2 days up to 26 days.Wartune players get a stamp for every day of the month they play the game.But improve on the typical 5-7 day daily bonuses.Daily play bonuses are good to get users coming back regularly.Pace the introduction of new features/gameplay modes to not overwhelm players with a long and intimidating tutorial. Top grossing game in China before making it to the West.MMORPG with turn-based battles, city-building and isometric-perspective exploration.Majority of Spending Comes From Most Committed Players (Wartune)Īsian F2P Design for Increasing Retention Wartune ARPU or User LTV by Monthly Cohort Therefore, user LTV increases with time.The more someone plays a game, the more they spend.Wartune Lifetime % Buyers by Monthly Cohort
#Clicker heroes guild guide for free#
Real world example: You can watch baseball for free on TV but hardcore fans choose to spend money on tickets. Becomes a hobby and most committed fans can choose to spend. The more someone plays a game, they more likely they are to convert from a player to a buyer. 25+ months since Wartune launch and still going strong. Is a Chinese MMO game called Wartune, published on I can now tell you that the giant bubble on the top right. Last talk at GC: Asian F2P vs Western F2P And perfected in China (and quickly became the dominant biz model due to piracy). What can a Western developer learn from the Asian F2P games to improve their monetization?. Asian F2P games have much higher ARPPUs versus Western F2P games. CEO Jared Psigoda named 2014 Forbes China 30 Under 30. Shenzhen, Seoul and the San Francisco Bay Area 300+ employees with offices in Hong Kong, Shanghai,. Its first quarter and $7M in its 2nd quarter Aug 2012 – R2 publishes Wartune in NAR, breaking $1.5M in. Sept 2011 – 1st exclusive game Crystal Saga launches in. One of the fastest growing online game companies. is a leading platform for F2P games servingĤ0M+ users in 8 different languages worldwide. Games includes hits like Wartune, League of Angels,īlade Hunter, Dragon Pals and Monkey King Online. Play browser and mobile games for core gamers R2Games is a leading international publisher of free-to. Currently Vice President of R2 Games USA. Worked with hundreds of developers on F2P games. Former Senior Director of Business Development and Developer RelationsĪt Kongregate heading BD worldwide for Kong web and mobile. Gaming Consumer Marketing and Campaign Strategy 5+ years at Intel in Gaming Developer Relations & Business Development,. R2 Games F2P Monetization Presentation and Clicker Heroes Case Study: Best Practices, Stats and Common Mistakes to Avoid (David P.
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